Bring Pantone Greenery into Your Home
Every year since 2000, Pantone has chosen a colour that represents and reflects the culture of the year. Historically the colour chosen has influenced trends in all facets of design. From architecture, to print, to fashion, Pantone’s colour of the year impacts it all.
This year, Pantone unveiled the colour of 2017 to be: Greenery
Greenery symbolizes the first days of Spring when nature’s greens revive, restore, and renew; it signifies a fresh start on a new year, while also commenting on the importance of the environment. Unlike the 2013 colour of the year, Emerald, that represented luxury, Greenery embodies a sense of minimalism and modesty. Pantone has gone on to partner with companies such as Airbnb to create experiences in nature inspired by this year’s colour.
Airbnb and Pantone joined forces to create the ‘outside in’ house in Clerkenwell, immersing guests in a universe of ‘Greenery'. the bookable apartment features a woodland reception area, an indoor greenhouse that doubles as a dining room, a garden bedroom with mown lawn, a tented nook for children, an herb garden kitchen, and botanical life interspersed throughout. Greenery speaks to the spirit of reconnecting with nature and each other, and disconnecting from technology. Ultimately Greenery calls to mind the ‘re-‘ words: refresh, renew, restore, revive, replenish...
How to bring Pantone Greenery into your home: